Libre: Freedom from commitment?

[Robert Urbanek]

Yves Saint Laurent’s Libre is a staple of popular women’s perfumes. The fragrance was advertised during the holidays using the George Michael song Freedom ‘90, featuring the lyrics “I don't belong to you, and you don’t belong to me.”

So, is that the message men want to convey when they give the perfume to their woman: “I don’t belong to you, and you don’t belong to me. This is an open relationship. We can see other people.”?

The commercial also proclaims “Freedom doesn’t wait.” Perhaps YSL is telling woman, “Don’t wait for a man to buy you Libre. Buy it for yourself to declare your freedom.”

Or, it doesn't matter if you are alone during the holidays. Being alone is being free.