They're never going to learn. The American people don't like bullies and censorship.
Ingraham’s ratings spike a wake-up for advertisers
You have no clue in the world what ratings are or what they represent. And apparently no clue what a blanket generalization is either, even though you just burped one.
Ratings to sponsors represent eyes and ears present to experience the wonderful and enlightening commercial content of the sponsors' entertaining messages.
Also known as "trying to persuade the gullible to buy shit they don't need".
Yep, broadcast ratings are there to determine how much the commercial time is worth based on how many eyeballs or in this case ears the station can deliver. That's their one and only significance, meaning they're relevant only to those engaged in buying or selling that commercial time.