Jaguar's New [Creepy] Ad Campaign

What percentage of Jag owners are trans, gays, lesbians, and other aberrations that we haven't heard about yet?

2.5%?

According to data from the European Automobile Manufacturers’ Association (AECA), Jaguar’s vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered compared to 1,961 the year prior.

 
Good news for humanity, bad news for Jaguar...

As recently as 2018, Jaguar sold 180,833 cars annually. Last year, they sold fewer than 33,000. In April — the most current sales figures available — Jag sold just 49 cars in the massive UK/Europe market. U.S. sales figures aren't available yet, but they aren't any better.

Jaguar went from selling 1,961 cars a month to 49 in just six years. I'm no car industry expert, but that looks pretty bad to me.

"This 97.5% plunge marked one of the steepest declines for a premium carmaker in recent history,"

My word.

How did they let it get to be this bad?
 
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