He is right that leftwing (aka liberal) media has a really dismal track record. Despite massive funding, Air America couldn't make it. MSNBC has a tiny fraction of the audience of Fox News who continues to out pull all the other cable news networks combined in ratings. NPR and PBS are less partisan than most others, but they are accused of being at least somewhat left of center. I have been reading where they are struggling financially, though I'm not sure that is due to loss of audience. Both are completely funded of course and don't have to make it on popularity. But why is their funding falling behind?
And it seems that fewer people are willing to identify themselves as 'liberal'.
So in all due respect, while I fear you might be right, I hope you are wrong.
I came late, just wanted to make some corrections here --
leftwing (aka liberal) media -- "Left wing" and "liberal" are two different things;
... has a really dismal track record -- your passage goes on to talk from this point about money -- and yet you just identified ideology. Gotta pick one or the other. They're also two different things.
MSNBC has a tiny fraction of the audience of Fox News who continues to out pull all the other cable news networks combined in ratings.-- QED. But even accepting (or leaving aside) any ideological bases of these examples, audience ratings are not a measure of assent; they are a measure of
attention. Again, two different things. So if entity A beats the pants off entity B, it doesn't mean that more people "agree with" entity A -- it means entity A does a better job of catching and keeping an audience.
So again, not sure if your intended point is about philosophical ideology or about the running of a commercial media outlet. Two entirely different topics.
I don't know what NPR or PBS's latest financial outlook is but they are both subject to the same pitfalls of any massively large organization: bureaucratic bloating. They get too big for their own good.
From the OP:
THE QUESTION TO BE ANSWERED:
Is liberalism exhausted, i.e. has it run its course in America and will fade into the background in coming years?
You would have to put that quote into its full context within the whole discussion for it to apply to the thread topic. The issue is not the health or ratings of MSNBC. Goldberg used MSNBC, and the fact that it isn't able to attract much in the way of audience, as one among several indicators that liberalism is losing its appeal with the American public.
Then Goldberg has reached a specious conclusion. Which, knowing his previous work, is exactly what I'd expect. But inasmuch as it's the basis of the thread, it's worth pointing that glaring flaw out, methinks, as it undermines his whole basis.
His previous work isn't on trial here though. His article outlined several reasons that he sees as evidence that liberalism is wearing out is welcome with the American people. IThe fact that liberal media doesn't do well is just one of them, though in his piece, he equated this with the canary in the coal mine.
I would certainly think that if Fox News conservative commentators and conservative talk radio hadn't been able to attract audience and post successful numbers, we should at least consider that there is little interest or enthusiasm for conservative thought and commentary.
Another signal he saw as noteworthy were the results of the 2010, 2012, and 2014 elections, each suggesting increasing disatisfaction with the liberalism of the current administration.
And his third point was in this paragraph:
Meanwhile, the cultural left has disengaged from mainstream political arguments, preferring instead the comforts of identity-politics argy-bargy. You judge political movements not by their manifestos but by where they put their passion. And on the left these days, the only things that arouse passion are arguments about race and gender.
And if you read back through this thread you will see the singlemost often mentioned issue used to defend liberalism is all the states that have legalized gay marriage. (Of course there are numerous conservatives and libertarians who also don't oppose gay marriage, but let's not worry about that right now.) The point is, if you don't have anything other than gay marriage to point to for the liberal manifesto, Goldberg might be right that the movement is losing favor.
So far several have objected to the thesis of the thread and/or Jonah Goldberg and/or that they can't comment without having terms defined to their satisfaction. There have been a couple of poll results, nothing really recent, showing liberalism ticking up a bit as an I.D.
I don't know whether Goldberg has really made his case. But unless I missed the post, I don't know that anybody has really rebutted it either.