Because neo-con and progressive liberalism hasn't worked... so why not actual conservatives?
Look. I don't buy into labels. I don't care who is popular. I despise candidates that always say the "right things" or try not to piss people off.
Quite frankly none of these people representing the GOP have got the goods.
MY ideal candidate would be a no nonsense socially right leaning moderate and fiscal low tax limited government conservative. One who is as strict about the US Constitution as possible without being radical.
One that would freely admit that "as your President, some of you will be disappointed or upset. My job is to do what the American people who voted for me demand I do, take care of the nation as a whole."