Last I heard the DVD service was still available for $9.99 a month and still have more than 100,000 DVD options vs less the 6,000 streaming options. Yet there are only about 2.7 million subscribers of Netflix DVDs vs. 205 million streaming customers. One of things I really loved about the DVD service was the anticipation of getting that movie or TV series that was available no where else. That of course sounds crazy today with so many offering available at your fingertips.
Today we have a choice overload which is a cognitive impairment in which people have a difficult time making a decision when faced with many options. Making a decision can become overwhelming due to the many potential outcomes and risks that may result from making the wrong choice. Having too many approximately equally good options is mentally draining because each option must be weighed against alternatives to select the best one.
Only having the time to watch a few movies out the thousands available creates a lot of pressure to pick the right ones. So I go through Netflix find one or two pretty good candidates but then I remember a movie on Prime so I search through Prime but can't find it. Then I turn to Cable to search on their offering but it's now it's 12:30am and I have to get in the mourning so I have wasted my precious movie time once again.
Choice overload is not just in movies, but music, books, retail purchases on the Interest, Charities to support, job offerings, etc. When I purchase our first home, the realtor showed us four properties, two were out of our price range so our choice was between the two remaining. Our search for the last home we bought turned up over 75 options which we reduced to 20. After days of looking and shear exhaustion set in we pick the one by flipping a coin.
Often I yearn for days with less choices. When I was kid, I was allowed one movie a week on Sat. morning. Since there was only one theater showing movies on Sat. morning our choice was pretty simple. Probably the biggest decision was the size of the bag of popcorn and the candies which were decided by the amount of money we had. And you know what, we always were pretty happy because we didn't have another choice.
Who Knew? Netflix Still Has 2.7 Million DVD-by-Mail Subscribers | The Motley Fool.