‘Happy meals’ to get happier, thanks to Israeli virtual reality tech

[Sally]

No doubt all of us have taken our kids and grandchildren to Happy Meals at Macdonalds/


‘Happy meals’ to get happier, thanks to Israeli virtual reality tech
One of the world’s biggest distributors of novelties is engaging with Israel’s WakingApp to create ‘funner’ toys
BY DAVID SHAMAH March 18, 2016, 1:44 pm 1

Epson Moverio glasses (Photo credit: Courtesy)
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David Shamah

Those little toys kids get in “happy meal” offerings by the various fast-food chains were most likely made by international novelty firm PPI Worldwide, which has sold over 4 billion Disney figurines, Pokemons and just about any other plastic collectible.


But with PPI’s new partnership with Israeli virtual reality tech firm WakingApp, the company is likely to find its warehouses overflowing with inventory, as kids start collecting new toys and devices stuffed with augmented reality and virtual reality technology, changing the perception of what a freebie “toy” is for a new generation being raised on the latest digital technology.


“Happy meals,” of course, are the kids’ meals marketed by McDonald’s (itself a PPI Worldwide customer), but the company has many other fast-food and food industry customers, like Coca-Cola, Unilever, Nestlé.

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‘Happy meals’ to get happier, thanks to Israeli virtual reality tech