H&M pulls ad in Australia

[ThirdTerm]

LONDON, Jan 22 (Reuters) - Fashion retailer H&M (HMb.ST), has withdrawn an ad featuring school girls after complaints that the campaign encouraged the sexualisation of under-age girls.
The advert, launched in Australia, featured the slogan: "Make those heads turn in H&M's Back to School fashion" above a photo of two girls wearing gray H&M pinafore dresses.
"We have removed this ad," an H&M spokesperson said on Monday. "We are deeply sorry for the offence this has caused and we are looking into how we present campaigns going forward."
The fashion retailer's shares hit a two-month low, down 1.4% by 1540 GMT, underperforming peers.
H&M's rowback is the latest in a string of missteps by fashion brands leading to adverts backfiring. In December, Zara (ITX.MC), pulled a campaign featuring statues wrapped in white, after calls for a boycott and protests over a perceived resemblance to images from the war in Gaza.

https://www.reuters.com/business/re...s-over-sexualisation-school-girls-2024-01-22/

H&M's Back to School fashion ad was pulled in Australia due to complaints that the campaign encouraged the sexualisation of school girls. But the ad looks fine and there is nothing wrong with girls who want to look attractive in school especially around Valentine's Day. H&M gave in to feminist trolls on Musk's X who called it “creepy” and “disturbing.”

 

[beautress]

LONDON, Jan 22 (Reuters) - Fashion retailer H&M (HMb.ST), has withdrawn an ad featuring school girls after complaints that the campaign encouraged the sexualisation of under-age girls.
The advert, launched in Australia, featured the slogan: "Make those heads turn in H&M's Back to School fashion" above a photo of two girls wearing gray H&M pinafore dresses.
"We have removed this ad," an H&M spokesperson said on Monday. "We are deeply sorry for the offence this has caused and we are looking into how we present campaigns going forward."
The fashion retailer's shares hit a two-month low, down 1.4% by 1540 GMT, underperforming peers.
H&M's rowback is the latest in a string of missteps by fashion brands leading to adverts backfiring. In December, Zara (ITX.MC), pulled a campaign featuring statues wrapped in white, after calls for a boycott and protests over a perceived resemblance to images from the war in Gaza.

https://www.reuters.com/business/re...s-over-sexualisation-school-girls-2024-01-22/

H&M's Back to School fashion ad was pulled in Australia due to complaints that the campaign encouraged the sexualisation of school girls. But the ad looks fine and there is nothing wrong with girls who want to look attractive in school especially around Valentine's Day. H&M gave in to feminist trolls on Musk's X who called it “creepy” and “disturbing.”

That picture seems innocent to me. It looks like twin sisters wearing nice dresses to start the school year off, not sex machines. The only offense I can get out of this is the false narrative their competition created in order to make fashion-conscious adults see something bad that is not there so they can wipe out their competition with unisex ideals they come up with. Competition isn't all it is cracked up to be.

 

[1srelluc]

I'm not seeing a problem here.....It's like some people never looked at a Sears catalog or some shit.

1974

 

[iamwhatiseem]

Ridiculous.
This is much ado about nothing.
Just more faux internet outrage by virtue signalers.
Yeah that's it... H&M are into promoting pedophilia... yeah....

FFS people, the whole world has gone mad.

 

[pknopp]

I see nothing sexualized here either. Some people have to look for issues to complain about. Probably the skeletons in their own closets.

 

[Vastator]

Most school dress codes I've heard of require dresses to be below knee length. The outfits in the main ad seem to be styled after the modified version of the Japanese school girl uniform. And yeah, it's been sexualized in all sorts of anime, and porn.

 

[cnm]

I'm not seeing a problem here

Understood. I think the US is the only place where this sort of thing happens. One can see why.