Fake news isn't the media "getting it wrong".
Fake news isn't making a mistake and printing a retraction.
Fake news isn't making wrong predictions.
All of the above are part and parcel of the media business.
Fake news is a story that is completely false.
What is interesting isn't that it's something new, it isn't, but social media has given it an engine and the mainstream public doesn't seem to have the tools to untangle truth from fiction yet. The media is also behind the ball in taking responsibility, fact checking before a story is passed on and also - taking fake news to task and dissecting the story. The reason fake news has become such a player recently may be as simple as economics (earning money through ad click revenue) combined with the rather lawless playing field of social media and the lack of will to factcheck material that confirms with one's own preconceptions or bias.
What's interesting about fake news however, is not the story itself but what lies beneath the surface....
Craig Silverman was interviewed on Fresh Air this evening.
Fake election news outperformed real news sites in social media such as facebook - significantly so 3 months and closer to election. 9 months and 6 months prior to the election, real news sites performed better. What is interesting is he provides the data: BuzzFeed News: Election content engagement and everyone of those fake news articles was a thread in Politics here on USMB. Less then half of the real news articles were.
Here's How Fake Election News Outperformed Real Election News On Facebook
Now, that leads to another point - WTF - Macedonia? The other point it found was these sites were overwelmingly pro-Trump. What interest or knowledge does a small town in Macedonia (and a large number of those sites are run out of one town) have in American Politics?
Back to the Silverman interview on Fresh Air.
These sites came out of a Veles, a town in Macedonia. The owners were mostly young people - teens and early twenties, and college students. They weren't driven by ideology but by econonics. They could earn money directing traffic to their sites through Google AdSense and they were "using Facebook to drive the traffic to the websites where they had ads from Google and where they would earn money from that traffic" They don't create the content - they find it elsewhere, but they copy it and proliferate it.
The article goes into a lot more, including what should be done or shouldn't be done to combat it, but this statement was particularly compelling because we're all susceptable to it:
Silverman:
Fake news isn't making a mistake and printing a retraction.
Fake news isn't making wrong predictions.
All of the above are part and parcel of the media business.
Fake news is a story that is completely false.
What is interesting isn't that it's something new, it isn't, but social media has given it an engine and the mainstream public doesn't seem to have the tools to untangle truth from fiction yet. The media is also behind the ball in taking responsibility, fact checking before a story is passed on and also - taking fake news to task and dissecting the story. The reason fake news has become such a player recently may be as simple as economics (earning money through ad click revenue) combined with the rather lawless playing field of social media and the lack of will to factcheck material that confirms with one's own preconceptions or bias.
What's interesting about fake news however, is not the story itself but what lies beneath the surface....
Craig Silverman was interviewed on Fresh Air this evening.
Our guest, Craig Silverman, has spent much of his career as a journalist writing about issues of accuracy in media. He wrote a column for the Poynter Institute called Regret the Error and later a book of the same name on the harm done by erroneous reporting. He also launched a web-based startup called Emergent devoted to crowdsourcing the fact-checking of fake news.
He's now the media editor for the website BuzzFeed, and he spent much of this year writing about fake news, rumors and conspiracy theories that gained currency in the presidential campaign - where they came from, why they got so much engagement on social media and what should be done to reduce their impact on public discourse.
Fascinating interview. Some of the main points covered:He's now the media editor for the website BuzzFeed, and he spent much of this year writing about fake news, rumors and conspiracy theories that gained currency in the presidential campaign - where they came from, why they got so much engagement on social media and what should be done to reduce their impact on public discourse.
Fake election news outperformed real news sites in social media such as facebook - significantly so 3 months and closer to election. 9 months and 6 months prior to the election, real news sites performed better. What is interesting is he provides the data: BuzzFeed News: Election content engagement and everyone of those fake news articles was a thread in Politics here on USMB. Less then half of the real news articles were.
Here's How Fake Election News Outperformed Real Election News On Facebook
Of the 20 top-performing false election stories identified in the analysis, all but three were overtly pro-Donald Trump or anti-Hillary Clinton. Two of the biggest false hits were a story claiming Clinton sold weapons to ISIS and a hoax claiming the pope endorsed Trump, which the site removed after publication of this article. The only viral false stories during the final three months that were arguably against Trump’s interests were a false quote from Mike Pence about Michelle Obama, a false report that Ireland was accepting American “refugees” fleeing Trump, and a hoax claiming RuPaul said he was groped by Trump.
...These developments follow a study by BuzzFeed News that revealed hyperpartisan Facebook pages and their websites were publishing false or misleading content at an alarming rate — and generating significant Facebook engagement in the process. The same was true for the more than 100 US politics websites BuzzFeed News found being run out of the Former Yugoslav Republic of Macedonia.
...All the false news stories identified in BuzzFeed News’ analysis came from either fake news websites that only publish hoaxes or from hyperpartisan websites that present themselves as publishing real news. The research turned up only one viral false election story from a hyperpartisan left-wing site. The story from Winning Democrats claimed Ireland was accepting anti-Trump “refugees” from the US. It received over 810,000 Facebook engagements, and was debunked by an Irish publication. (There was also one post from an LGBTQ site that used a false quote from Trump in its headline.)
...All the false news stories identified in BuzzFeed News’ analysis came from either fake news websites that only publish hoaxes or from hyperpartisan websites that present themselves as publishing real news. The research turned up only one viral false election story from a hyperpartisan left-wing site. The story from Winning Democrats claimed Ireland was accepting anti-Trump “refugees” from the US. It received over 810,000 Facebook engagements, and was debunked by an Irish publication. (There was also one post from an LGBTQ site that used a false quote from Trump in its headline.)
Now, that leads to another point - WTF - Macedonia? The other point it found was these sites were overwelmingly pro-Trump. What interest or knowledge does a small town in Macedonia (and a large number of those sites are run out of one town) have in American Politics?
Back to the Silverman interview on Fresh Air.
The Guardian months earlier had pointed to over a hundred websites about U.S. politics in this small town of Veles. So we did our own research and we turned up a number of 140 sites...And as I filled out the spreadsheet it became very clear that they were overwhelmingly pro-Trump. And as I visited the websites and read their content, I saw that a lot of the stuff that they were pushing was misleading, was to the extreme of partisanship and also occasionally was false. And so we dug in even more and realized that among the top shared articles from, you know, these range of sites, the majority of, like, the top five were actually completely false. So at that point, once we understood the content that they were publishing and how many there were, we really wanted to understand so who are the people behind these sites?
These sites came out of a Veles, a town in Macedonia. The owners were mostly young people - teens and early twenties, and college students. They weren't driven by ideology but by econonics. They could earn money directing traffic to their sites through Google AdSense and they were "using Facebook to drive the traffic to the websites where they had ads from Google and where they would earn money from that traffic" They don't create the content - they find it elsewhere, but they copy it and proliferate it.
The article goes into a lot more, including what should be done or shouldn't be done to combat it, but this statement was particularly compelling because we're all susceptable to it:
Silverman:
We shouldn't think of this as just being something for people who are very partisan. We love to hear things that confirm what we think and what we feel and what we already believe. It's - it makes us feel good to get information that aligns with what we already believe or what we want to hear.
And on the other side of that is when we're confronted with information that contradicts what we think and what we feel, the reaction isn't to kind of sit back and consider it. The reaction is often to double down on our existing beliefs. So if you're feeding people information that basically just tells them what they want to hear, they're probably going to react strongly to that. And the other layer that these pages are very good at is they bring in emotion into it, anger or hate or surprise or, you know, joy. And so if you combine information that aligns with their beliefs, if you can make it something that strikes an emotion in them, then that gets them to react.
And on the other side of that is when we're confronted with information that contradicts what we think and what we feel, the reaction isn't to kind of sit back and consider it. The reaction is often to double down on our existing beliefs. So if you're feeding people information that basically just tells them what they want to hear, they're probably going to react strongly to that. And the other layer that these pages are very good at is they bring in emotion into it, anger or hate or surprise or, you know, joy. And so if you combine information that aligns with their beliefs, if you can make it something that strikes an emotion in them, then that gets them to react.
