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Religious Voters Are As Diverse As Any Others
By The Stiletto, Political Mavens
November 10, 2007
In an article detailing the findings of a report by Marketresearch.com, Marketing Daily notes that Christian Evangelicals now comprise a third of all American adults (69.5 million) - and that Evangelicals have “a complex and sometimes contradictory profile.” This diversity is likely present amongst other groups of religious voters as well.
A top-line summary of key demographic and psychographic findings (refer to the Marketing Daily article for all the relevant stats):
† Likelihood of being Evangelical increases with age.
† Women are somewhat more likely to be Evangelicals
† Roughly one third each of white, black and Hispanic adults are Evangelicals.
† Evangelicals are most likely to live in the South (38.6 percent), and least likely to live in the Northeast (23.1 percent).
† Evangelicals are fairly evenly distributed in terms of personal and household incomes.
† Evangelicals comprise a variety of denominations, with Baptists and Catholics being the most predominant (22.3 percent and 18.7 percent, respectively). The balance comprises small percentages of Protestant denominations and Pentacostals or Charismatics.
† Fewer than half of Evangelicals (43 percent) are Republican. Of these, 50 percent are conservatives and 35 percent are moderates.
† Evangelical adults are 55 percent less likely to be “somewhat liberal” politically and 75 percent less likely to endorse left-leaning politicians. Just 1.3 percent describe themselves as “very liberal.”
http://www.politicalmavens.com/index.php/2007/11/10/religious-voters/
By The Stiletto, Political Mavens
November 10, 2007
In an article detailing the findings of a report by Marketresearch.com, Marketing Daily notes that Christian Evangelicals now comprise a third of all American adults (69.5 million) - and that Evangelicals have “a complex and sometimes contradictory profile.” This diversity is likely present amongst other groups of religious voters as well.
A top-line summary of key demographic and psychographic findings (refer to the Marketing Daily article for all the relevant stats):
† Likelihood of being Evangelical increases with age.
† Women are somewhat more likely to be Evangelicals
† Roughly one third each of white, black and Hispanic adults are Evangelicals.
† Evangelicals are most likely to live in the South (38.6 percent), and least likely to live in the Northeast (23.1 percent).
† Evangelicals are fairly evenly distributed in terms of personal and household incomes.
† Evangelicals comprise a variety of denominations, with Baptists and Catholics being the most predominant (22.3 percent and 18.7 percent, respectively). The balance comprises small percentages of Protestant denominations and Pentacostals or Charismatics.
† Fewer than half of Evangelicals (43 percent) are Republican. Of these, 50 percent are conservatives and 35 percent are moderates.
† Evangelical adults are 55 percent less likely to be “somewhat liberal” politically and 75 percent less likely to endorse left-leaning politicians. Just 1.3 percent describe themselves as “very liberal.”
http://www.politicalmavens.com/index.php/2007/11/10/religious-voters/
