JBeukema
Rookie
- Banned
- #1
Under the new rules, packs would carry nothing more than a health warning and the name of the brand, both in a standardized format with a specified typeface.
Since cigarette advertising was outlawed across Europe in 2003, packaging -- known as "the silent salesman" -- has been the only way for cigarette manufacturers to keep their brands in the spotlight.
Advertising Age - EU Proposes End to Branded Cigarettes | Corporate Accountability International
