People pay for atmosphere and enjoyment and value. I shop at Wal Mart more. But I enjoy shopping at Target much more. Saving marginal amounts of money is not everyone's chief concern all the time.
I pay for atmosphere and ambience in things like restaurants and movie theatres. In choosing between WalMart and Target, assuming we're talking about the ones that are both on my side of town? Puhleeze. That's like talking about whether McDonald's or Burger King has the prettier drive-through. Who cares?
Admittedly, I wouldn't shop at the WalMart OR the Target on the other side of town, but that's because my car might not be there when I come back out.