They've fired his ass! Guess we can only hope for a rebound in 2028.
‘This guy definitely wasn’t helping.’
Burger King purchased quite a few expensive ad spots during the Oscars to deliver a surprising message to tens of millions of viewers: “We’re sorry.”
Airing a spot like this is a huge gamble for any company, large or small. But if done right, it can make an outsize impact in the market and revitalize a brand. I’m betting that will happen for Burger King. If I’m right, it’s a lesson for every leader in the power of cutting through the noise and getting people to give your product a try.