Maybe they can put those terms on their media they sell going foreword, but the records, books & movies I bought years ago did not say that I don't own them & can't let my friends read, watch, listen to mine or barrow or buy them from me.
Sure. That's books-as-objects.
But now --- all your Amazon ebooks are in the Cloud. All the movies you watch streaming from The Source onto your TV are in the Cloud. No one owns the Cloud; they just pay for getting to read or watch the content for awhile.
It's brilliant, actually, and this huge switch to digital content going on now is the very moment to switch everyone out of the idea of owning content they can distribute themselves.
Brilliant?...maybe. But today it is very convoluted and inefficient as can be.
Steve Jobs was super successful with iTunes based on one premise of thought "people would rather pay for something than steal it, if people are stealing from you, it is your fault.
They steal from you because you are not giving them what they want IN THE WAY THEY WANT IT.
Today's media has made the transfer of ownership a gray area. On one hand the entertainment industry wants to you to pay to see a movie at a theater, then pay them to buy a DVD, then pay again in the form of your cable bill for it to be aired on HBO etc.
PEOPLE NO LONGER accept this. I don't. In my example above, I already pay the entertainment industry money for Netflix, Amazon Prime, cable TV and the occasional movie at the theater. That is four different ways THEY have the opportunity to provide me content. But they don't. Through netflix they only want to provide a host of "B" movies and not-so-popular older movies. If a movie is popular they want you to pay in a FIFTH way for it - screw that. And torrents provide the means to get any movie you want.
I would be more than happy to pay for torrents. And in a way Amazon Prime does that - but they want you to pay $80 a year plus $3.00 each for the more popular movies. That is bullshit.