That is because you don't read enough.
Americans paid off $1 trillion dollars of personal debt this year.
Plenty of pent up demand.
And here it comes....
$1 trillion? You have a source?
NEW YORK (CNNMoney.com) -- Americans have paid off nearly $1 trillion in debt over the past two years, although the pace of repayment has slowed, according to a regional Federal Reserve report released Monday.
Total consumer debt was $11.6 trillion as of Sept. 30; down 7.4%, or $922 billion, from the peak reached in the third quarter of 2008, according to the Federal Reserve Bank of New York. Consumer indebtedness fell another 0.3% in the third quarter, after a 3.3% decline in the prior quarter.
American households pay off debt - New York Fed - Nov. 8, 2010