- Sep 22, 2013
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Here's a fun antique/aesthetics tale about the iconic 'cowboy' consciousness in America and how it still caters to ventured diaries.
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Yul was an Asian but also a cowboy. He was a cattle-rancher in the Old West, well his ancestors were, but he was a modern cowboy in the American southwest. Yul liked black cowboy hats and old Western movies starring the greats from the classic and neo-classic era such as John Wayne and Montgomery Clift.
Yul designed a cartoon-stylized video-game featuring an Asian cowboy character named Lu. This Lu would wander around taverns and ghost-towns in the Old West looking for adventure and profit and seeking to shoot any bandits and evildoers who stood in his dark way. Yul and Lu became an underground sensation, after an emerging interest in resurrecting the Cowboy aesthetic in the USA came to pass, perhaps because of a modern pedestrian curiosity about traffic plurality!
Yul purchased an antique Old West toy gun, one that kids played with before the full expansion of America. This was the sort of toy popular among kids in the West before the West became industrialized Los Angeles. Now, Yul had Lu the video-game Asian cowboy 'avatar' and this authentic Americana toy gun to cast as a 'trophy' of emergent style marketing. The only question was, "Did cowboys still feel cool and intriguing?"
BILL GATES: "This is the age of Microsoft and tablets and skyscrapers, and no one cares anymore about cowboy cinema or old Western toys like wooden rocking-horses, and if a person like Yul manages to resurrect such an aesthetic in this new age of 'tron-and-battery' grid sensibilities, I'd be quite impressed indeed, as an executive of a major software company in Hong Kong!"
Of course, the general sentimental appeal of cowboy cinema and great Western characters in stories about the capital cowboy or even the cowboy-drawled capitalist (e.g., James Dean's inventive oil-deacon in Giant) was that the cowboy was the real dark-man!
Modern day musicians still sought creative roads to bringing back ancient aesthetic themes such as cowboys and samurais in their inventive videos and rock performances. This sort of made the cowboy aesthetic accessible to anyone with any creative gumption at all! That's how Yul profited from this aesthetic consciousness.
YUL: I doubt my Asian cowboy avatar Lu will ever become popular, but perhaps capitalism will always leave room for...ditches.
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"Money is everything" (Ecclesiastes)
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Yul was an Asian but also a cowboy. He was a cattle-rancher in the Old West, well his ancestors were, but he was a modern cowboy in the American southwest. Yul liked black cowboy hats and old Western movies starring the greats from the classic and neo-classic era such as John Wayne and Montgomery Clift.
Yul designed a cartoon-stylized video-game featuring an Asian cowboy character named Lu. This Lu would wander around taverns and ghost-towns in the Old West looking for adventure and profit and seeking to shoot any bandits and evildoers who stood in his dark way. Yul and Lu became an underground sensation, after an emerging interest in resurrecting the Cowboy aesthetic in the USA came to pass, perhaps because of a modern pedestrian curiosity about traffic plurality!
Yul purchased an antique Old West toy gun, one that kids played with before the full expansion of America. This was the sort of toy popular among kids in the West before the West became industrialized Los Angeles. Now, Yul had Lu the video-game Asian cowboy 'avatar' and this authentic Americana toy gun to cast as a 'trophy' of emergent style marketing. The only question was, "Did cowboys still feel cool and intriguing?"
BILL GATES: "This is the age of Microsoft and tablets and skyscrapers, and no one cares anymore about cowboy cinema or old Western toys like wooden rocking-horses, and if a person like Yul manages to resurrect such an aesthetic in this new age of 'tron-and-battery' grid sensibilities, I'd be quite impressed indeed, as an executive of a major software company in Hong Kong!"
Of course, the general sentimental appeal of cowboy cinema and great Western characters in stories about the capital cowboy or even the cowboy-drawled capitalist (e.g., James Dean's inventive oil-deacon in Giant) was that the cowboy was the real dark-man!
Modern day musicians still sought creative roads to bringing back ancient aesthetic themes such as cowboys and samurais in their inventive videos and rock performances. This sort of made the cowboy aesthetic accessible to anyone with any creative gumption at all! That's how Yul profited from this aesthetic consciousness.
YUL: I doubt my Asian cowboy avatar Lu will ever become popular, but perhaps capitalism will always leave room for...ditches.
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"Money is everything" (Ecclesiastes)
