No problem, the smaller his audience gets the larger he says it is.
His audience shrank from 25 million to 15 million per week, but he claims he now has over 40 million a day. He has to claim his audience is growing as it shrinks because he has said that if his audience fell 20% he would take himself off the air.
April 16, 2010
RUSH: We figure in every 15 minutes of this program there are 5.2 million, maybe 5.5 million people listening.
Over the course of the three hours it's 12 million, and then when you add up all the non-dupes
over the course of the week, which is called a cume, it's about 20 to 25 million depending on vagaries of ratings books, PPM and so forth. But it's a large number.
May 26, 2011
RUSH:. According to reports at the peak of The
Oprah's popularity, her show had
40 million weekly viewers. Now, that's not bad.
That's almost as many as we have every day here. So our hat's off to The Oprah, 40 million viewers a week, not bad.
November 10, 2010
RUSH: I'm in the broadcasting business, just as they are. They might want to say they're in the journalism business, the news business, and in a way they are, but even though they're cable, they're broadcasters. I mean there are certain skill sets that you have to succeed at, and if you don't, you're gone.
If this program lost 20% of the audience I'd be gone. I would take myself away.
(Snipped for space)
