A publicity campaign fronted by “proper working-class people”.

barryqwalsh

Gold Member
Sep 30, 2014
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The advert read: “These films will focus largely on people’s facial expressions. Therefore, it’s vital that their faces have character – something interesting and captivating that will make the film watchable.

“But nothing glaringly obvious, and we don’t want caricatures. We want quirks: freckles, bushy eyebrows, etc. They should all be warm and likeable. They should be proper working-class people, but not at all like the characters from Benefits Street. They should not sound or look posh, and we should skew towards northern accents.”

It concluded: “And nobody from Liverpool, please.”



Morrisons calls for actors to star in advert – just not scousers
 

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