1srelluc
Diamond Member
82% of American buyers paid over MSRP for a new car in January
The month of January saw 82.2% of new car buyers pay over MSRP for their new car, according to data collected by Edmunds. That’s an extraordinary number, even more so when provided the context that Edmunds data found 0.3% of new car buyers paid above MSRP in January 2021.
Just as we have reported for the past many months, the shortage of new cars combined with continued demand to buy them is to blame for these numbers. On average, a new vehicle bought in January 2022 was bought for $728 above MSRP. The data come from Edmunds, which compared new vehicle average transaction prices with the average MSRP across automakers.
Fookin' rubes, they should be fleeced.
The month of January saw 82.2% of new car buyers pay over MSRP for their new car, according to data collected by Edmunds. That’s an extraordinary number, even more so when provided the context that Edmunds data found 0.3% of new car buyers paid above MSRP in January 2021.
Just as we have reported for the past many months, the shortage of new cars combined with continued demand to buy them is to blame for these numbers. On average, a new vehicle bought in January 2022 was bought for $728 above MSRP. The data come from Edmunds, which compared new vehicle average transaction prices with the average MSRP across automakers.
Fookin' rubes, they should be fleeced.