On February 19, 2009,[72] in a broadcast from the floor of the Chicago Mercantile Exchange, CNBC Business News editor Rick Santelli criticized the government plan to refinance mortgages, which had just been announced the day before. He said that those plans were "promoting bad behavior"[73] by "subsidizing losers' mortgages". He suggested holding a tea party for traders to gather and dump the derivatives in the Chicago River on July 1.[74][75][76] A number of the floor traders around him cheered on his proposal, to the amusement of the hosts in the studio. Santelli's "rant" became a viral video after being featured on the Drudge Report.[77]
Overnight, websites such as ChicagoTeaParty.com (registered in August 2008 by Chicagoan Zack Christenson, radio producer for conservative talk show host Milt Rosenberg,) were live within 12 hours.[78] About 10 hours after Santelli's remarks, reTeaParty.com was bought to coordinate Tea Parties scheduled for Independence Day and, as of March 4, was reported to be receiving 11,000 visitors a day.[78]
According to The New Yorker writer Ben McGrath[72] and New York Times reporter Kate Zernike,[62] this is where the movement was first inspired to coalesce under the collective banner of "Tea Party".