You think is was bad before??!!

Discussion in 'Current Events' started by Ringel05, Jul 1, 2011.

  1. Ringel05
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    Ringel05 Diamond Member

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    The End of Demographics: How Marketers Are Going Deeper With Personal Data

    Jamie Beckland is a Digital and Social Media Strategist at Janrain where he helps Fortune 1000 companies integrate social media technologies into their websites to improve user acquisition and engagement. He has built online communities since 2004. He tweets as @Beckland.

    Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs from social networks, behavioral data from search outlets and lifecycle forecasting, we have much better ways of targeting potential customers.

    The rise of mass-produced consumer goods also brought the rise of mass-market advertising. In the 1950s and 1960s, the goal of television was to aggregate the most possible eyeballs for advertisers. In order to convince consumers that an advertising message was relevant to them, consumers had to buy the idea that they were just like everyone else.

    The End of Demographics: How Marketers Are Going Deeper With Personal Data
     
  2. Baruch Menachem
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    Baruch Menachem '

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    It is always just promise. Advertisers are promised that analyitics will provide better information on who is likely to be your consumer, but mostly they fail to deliver for either consumer or advertiser. For some reason I get lots on ads on this side for inter racial and muslim dating sites. Waste of their money in my case.
     
  3. percysunshine
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    percysunshine Gold Member

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    They have overlooked one overiding factor. Many people lie on social networks ...Not me, of course...
     
  4. LumpyPostage
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    LumpyPostage [blank]

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    Where do I buy some of that lifecycle forecasting?
     
  5. Mr. H.
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    Mr. H. Diamond Member

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    Ain't marketing grand?
     

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