The simple reason is that if CNBC as a business channel carries water for the Ds (or Rs) at the expense of actionable market intelligence it is gone. Likewise for Fox Business v. Fox News. Partisan politics is of interest to the higher net worth viewers only in so far as it affects returns. Objectivity also affects whether the reporters and producers get recruited by the higher pay terminal companies who get most of their revenue from terminal rentals, not ads. Bad mouthing even large ad accounts is permitted because it sells terminals. So, why aren't most links on this board from Reuters or Bloomberg?