Weatherman2020
Diamond Member
Unexpectedly.
Reuters reports Starbucks Corp.’s pledge to hire thousands of refugees has harmed its image among consumers, according to one measure. Amid a boycott campaign organized by immigration opponents, Starbucks’ consumer perception levels as measured by YouGov BrandIndex’s Buzz score fell by two-thirds between Jan. 29 and Feb. 13, and have not recovered.
Starbucks CEO's refugee comments sour customer views of chain: survey
Reuters reports Starbucks Corp.’s pledge to hire thousands of refugees has harmed its image among consumers, according to one measure. Amid a boycott campaign organized by immigration opponents, Starbucks’ consumer perception levels as measured by YouGov BrandIndex’s Buzz score fell by two-thirds between Jan. 29 and Feb. 13, and have not recovered.
Starbucks CEO's refugee comments sour customer views of chain: survey