There was one of those signs that has the letters that one can move around on a liquor store close to the campus where I went to grad school - like those signs churches often have.
Anyway, their sign one week made the school paper (I wish I could find an archived copy of it, but I can't). The liquor store sign said on one line, "Jesus loves". On the line underneath that, it said, "Bud 12-pak $9.99"; and on the next line, "Lotto".