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>> CoverGirl Announces First Male Makeup-Wearing ‘CoverBoy’ Model
The makeup giant CoverGirl has announced its first “Coverboy” model—a 17-year-old boy who regularly wears makeup and says that the practice is “becoming more widely accepted” in society.
CoverGirl made the announcement on social media on Tuesday, introducing James Charles of Bethlehem, N.Y. as a “boundary breaker.”
“Meet @JCharlesBeauty: makeup artist, boundary breaker, and the newest COVERGIRL!” the company wrote. “Spread the word by regramming using #COVERGIRLJames.”
Charles, who regularly conducts makeup tutorials online, has 500,000 followers on Instagram and nearly 80,000 subscribers on his YouTube.