1. On last night's Bill O'Reilly Show, he discussed the call by the 'One Million Moms' group asking citizens to complain to JC Penny for its decision to hire Ellen DeGeneres as their spokesperson. He went so far as to call such as call based on lifestyle as bigotry, and compared same to 'McCarthyism,' the calls for the removal of communist sympathizers in the United States. 2. "One Million Moms is asking people to call JC Penney to complain. With this campaign, One Million Moms, which claims to be "the most powerful tool you have to stand against the immorality, violence, vulgarity and profanity the entertainment media is throwing at your children," is going after one of the country's most well-liked television hosts. The moms want JC Penney "to replace Ellen DeGeneres as their new spokesperson immediately and remain neutral in the culture war." 'One Million Moms' Call On JC Penney To Fire Ellen DeGeneres | Crooks and Liars 3. "Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families," the group writes on their website. "DeGeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there." DeGeneres, of course, famously came out 15 years ago on the cover of an issue of Time magazine and has seen her career soar to greater heights after. She is currently a Covergirl (PG) spokeswoman and has shilled for American Express (AXP) in the past. Curiously, she is also a former JCP sales clerk. One Million Moms Want JC Penney To Fire Ellen DeGeneres Because She's "Openly Gay" | The Daily Feed | Minyanville.com 4."Importantly, we share the same fundamental values as Ellen," said Michael Francis, president of J.C. Penney Company in a press statement. "At JC Penney, we couldn't think of a better partner to help us put the fun back into the retail experience. Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect. We're thrilled that she's joining our team to help convey the exciting transformation under way." So....is this bigoted behavior, or is it the legitimate right of the citizen to make his or her views known? Is JC Penny making a political statement? How about O'Reilly....his motivation? What say you?