Make a mock promotion/sales strategy for an Album

Discussion in 'General Discussion' started by G.T., Jul 27, 2009.

  1. G.T.
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    G.T. Diamond Member

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    Ok,

    Did you ever want to wear the "Marketing" hat and explore your inner-business man, and creativity?

    Do so here, and it may actually lead to being put into practice.

    I'm releasing my album this Christmas, and hope to sell roughly 2K copies, keeping to just a local-level.

    It's a Rap album, hoping to have a really home-grown feel for the Capital District of New York State.

    The obvious answer is to play open-mics and sell albums out of those, but I'm hoping for a bigger lead-up to the album dropping so I'm not focusing on that right now. Posters/Tee's/etc. You'd have to find web-sites/businesses that create all of these things and also have a plan for a good promotions MySpace page with a couple sample-snippets.

    Pressing the album is going to cost roughly $.79 to $1.00/copy, but I will start with 300 or-so and the take my profits to have more pressed as I go.

    Kitty Kodder is designing my album cover, and she's doing a great job.

    My budget is roughly $800, with $300 of it going twrd buying those first copies. I could sell the tee-shirts for-profit, though, and the budget might pay for itself eventually and then-some. (well duh, that's the goal lol).

    So posit your strategy here.

    I wonder, would local businesses sponsor the album in-return for their logo on the inside cover/credits? How do I approach that situation?>

    For the album itself, what kinds of diversity do you look for in an album? I was thinking ... few club tracks, few mellow/driving tracks, couple skits, couple story tracks, couple hard-core lyric tracks(really colorful).

    Anyhoot, enough of me...let's see what you're feeling.

    Lastly, if anyone wants to get REAL SERIOUS, and become a small-time manager for an artist who only aspires to sell locally, smaller-time, let me know.

    My artist name is GT. Genius Tracks. The album is self-titled (Genius Tracks) and the cover-design is about done. I'm doing a lot of recording in the September/October area, so I have time now to focus on a whole out-line/game-plan. My recording is free.
     
    Last edited: Jul 27, 2009
  2. editec
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    editec Mr. Forgot-it-All

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    One word of advise for ya' if ya want your record to go platinum

    Payola.
     
  3. G.T.
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    G.T. Diamond Member

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    As stated in the OP, I've got no desire to go platinum. This is just for local, and just for some side bucks. :razz:
     
  4. JBeukema
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    JBeukema BANNED

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    [ame=http://www.youtube.com/watch?v=AtIOup0nFhs]YouTube - Airheads Trailer[/ame]
     
  5. G.T.
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    G.T. Diamond Member

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    Being Straightforward. A quality that defines an individual, their confidence and their drive for power and success.
     
  6. Care4all
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    Care4all Warrior Princess Supporting Member

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    Your initial marketing advertising budget should be 6 to 10% of your initial planned sales...see if you can get a sponsor to help you with advertising....maybe Pepsi, Reeses pieces will pay you to have you holding a can or bag in your initial album cover....maybe it is the maker of your guitar that might help with your advertising or production costs for exposure on your cover, or what advertising you choose....if your guitar gets some focus in the shot?

    with any kind of direct mail pieces, only expect a 1%-2% return on who you mail to, to make a purchase....even with a target specific mailing, you may only get an excellent 5% response/purchase.... Newspaper has better immediate response/purchase results.... you probably can not afford either of those unless you consider advertising your album in college newspapers...which are much more reasonable and also your target audience.

    Advertising and Marketing is where the term, "If you want to make money, you need to spend money" fits perfectly.

    But since all of that is limited, your grass roots ideas of having your myspace slot with three of your songs uploaded so people can get a sampling is good for people that have heard about the site, but HOW will you get them there....?

    can you stage a performance in a park or something so that your fliers about your albulm can be tied in to it? How about your local Barnes and Noble book store coffee shop...can you get a gig where you promote your album while there? Can you get a local restaurant or pub to let you sing/play for free...to promote your album? How about on college campuses? Is there a venue for local artists to perform?

    Can you call the local radio station or go visit the disc jockeys to see if they will promote a song or two from your album....?

    Is there any local tv stations that promote local artists?

    Are there any Fairs that hire local artists?

    Exposure to your target audience is the key....

    care
     
    Last edited: Jul 27, 2009
  7. G.T.
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    G.T. Diamond Member

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    Hmm,

    These are all really good ideas. I especially like the marketing in college newspapers, and have a few inside people to make that come to fruition. Great idea.

    As far as "how will they learn of the myspace," that's where I envisioned posters, business-cards, etc. coming into play but wasn't sure if someone knew of great sources for a cheap price. I can paste them all-over town.
     
  8. Care4all
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    Care4all Warrior Princess Supporting Member

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    Make them yourself, off of your computer and find good stock weight paper to print them on, not cheap stuff, at a bulk or reasonable price from Sam;s club...if you have to buy reuseable ink cartridges off the internet for cheaper ink....

    otherwise, if you have the layout or a computer generated layout of your ad or flier that you want printed, you can get 1000 fliers for less than $400 bucks...

    your business cards, print yourself off the computer on good card stock....if you have them printed professionally...they are fairly cheap, call a printer from your yellow pages and get the estimate for different card stock weights...the heavier the weight of the paper/card stock...the stiffer or better, in general...you could save some money if the printer for your flier can do the business cards as well...

    think about having some sort of gift for the first few people to go to your link to hear your music or for the first few people to buy your album or some sort of coupon of $5.00 off your album or 20% off your album, introductory offer type thing on your flyers...

    There needs to be some sort of urgency...

    coupon or gift EXPIRES by dahdahdah date.....

    Oh, printer will print your next thousand flyers cheaper the next time you order, because they already would have the "typeset" on file....even if you have to make a minor change for an expiration date of your special or coupon with urgency.
     
    Last edited: Jul 27, 2009
  9. Skull Pilot
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    Buy this CD. It will drive your parents fucking nuts.


    It'll go platinum in a week.
     
  10. Coloradomtnman
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    Coloradomtnman Rational and proud of it.

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    Buy the new album by the heavy metal band: "Chopped Off"!

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    Dislocated Aorta
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