Maybe in the future they will refer to this time as The Period Of Enlightenment, Part Two
Led by Rachel Maddow, MSNBC Surges to Unfamiliar Spot: No. 1 in Prime Time
The MSNBC resurgence — in May, it beat its rivals for the highest prime-time viewership on weeknights in the critical 25-to-54 age demographic, up an astounding 118 percent from a year earlier — is part of a newly shifting landscape in television news, and within the channel itself.
*snip*
the network’s rise has relied largely on its sharply opinionated commentary, with Ms. Maddow moving to No. 1 in prime time on the strength of monologues devoted to President Trump’s ties to Russia, and with Lawrence O’Donnell speaking openly about impeachment.
In an interview, Mr. Lack rejected the notion that MSNBC was a Fox News for the left.
“I don’t buy it,” he said, his voice rising. “And honestly, I’ve never been comfortable with the Fox examples, of how we compare to them, or being an alternative to them. I don’t think we’re an alternative to anything. We’re live, breaking news during the day, and the smartest, most insightful opinion space we can create at night.”
*snip*
Mr. Lack, 70, who helped found MSNBC in 1996, said the investment in straight-news reporting had allowed the channel to compete during last year’s presidential race and led viewers to feel more comfortable turning to MSNBC during breaking news.
Without that journalism, he added, “I don’t think you have the success that you’re seeing.”
MSNBC’s morning and afternoon audience is growing fast: Its total viewership between 9 a.m. and 5 p.m. nearly doubled in May from the year before, far outstripping the growth at CNN and Fox News.
Not every shift has been an instant success. Greta Van Susteren, hired after she left Fox News, has been ranked third at 6 p.m.
https://www.nytimes.com/2017/06/05/...w-andrew-lack-ratings.html?smid=tw-share&_r=0
Led by Rachel Maddow, MSNBC Surges to Unfamiliar Spot: No. 1 in Prime Time
The MSNBC resurgence — in May, it beat its rivals for the highest prime-time viewership on weeknights in the critical 25-to-54 age demographic, up an astounding 118 percent from a year earlier — is part of a newly shifting landscape in television news, and within the channel itself.
*snip*
the network’s rise has relied largely on its sharply opinionated commentary, with Ms. Maddow moving to No. 1 in prime time on the strength of monologues devoted to President Trump’s ties to Russia, and with Lawrence O’Donnell speaking openly about impeachment.
In an interview, Mr. Lack rejected the notion that MSNBC was a Fox News for the left.
“I don’t buy it,” he said, his voice rising. “And honestly, I’ve never been comfortable with the Fox examples, of how we compare to them, or being an alternative to them. I don’t think we’re an alternative to anything. We’re live, breaking news during the day, and the smartest, most insightful opinion space we can create at night.”
*snip*
Mr. Lack, 70, who helped found MSNBC in 1996, said the investment in straight-news reporting had allowed the channel to compete during last year’s presidential race and led viewers to feel more comfortable turning to MSNBC during breaking news.
Without that journalism, he added, “I don’t think you have the success that you’re seeing.”
MSNBC’s morning and afternoon audience is growing fast: Its total viewership between 9 a.m. and 5 p.m. nearly doubled in May from the year before, far outstripping the growth at CNN and Fox News.
Not every shift has been an instant success. Greta Van Susteren, hired after she left Fox News, has been ranked third at 6 p.m.
https://www.nytimes.com/2017/06/05/...w-andrew-lack-ratings.html?smid=tw-share&_r=0