Kraft Now Brands Food "Mondelez"- Da Fuck?

Discussion in 'Current Events' started by BakshisMouse, May 21, 2012.

  1. BakshisMouse
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  2. iamwhatiseem
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    So.....yeah....:eusa_eh:
     
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  3. BakshisMouse
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    blastoff Undocumented Reg. User

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  5. iamwhatiseem
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    I find it rather strange.
    Kraft has got to be one of the most recognized names in America...why would anyone want to change such a recognizable brand to something people can't pronounce?
    I am thinking Kraft is about to have a "Coke moment".
     
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  7. Mr. H.
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    Kraft will keep its name. As the story says, this is the proposed name for its global snack business. People won't equate the two.
    Would you buy a bag of candy with Kraft on the label?
     
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  8. Ringel05
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    Ringel05 Diamond Member

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    Ya wanna see something interesting? Kraft owned brands:

    Our Brands
     
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    blastoff Undocumented Reg. User

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    They're not changing any of their popular brand names, Kraft or others. They're simply reorganizing all of their international snacks into a separate company called Mondelez, but they're not, for example, renaming their Cadbury Creme Egg the Mondelez Creme Egg. Their customers the world over will continue to buy their products not knowing or caring about the company name they chose for their new business unit, and in many cases not even know Kraft is involved at all.
     
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    Aw sh*t :eusa_doh:....okay okay...so I didn't read the article...and now I look like an idiot...:redface:
     

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