As Korean Wave is gaining popularity, and the number of foreign visitors to Korea is increasing, the tourist attraction landscape foreigners go to have changed. Before, tourists often went to experience Korea's traditional culture, but nowadays, due to the Korean Wave, tourists are showing interest in entertainment agencies. Few days ago, CNN not only presented Bukchon traditional village, Changgyeong palace as the 'must go place' of Seoul, but also included SM Entertainment office building. SM Entertainment has produced great stars like Girl's Generation, Super junior, and Shinee. SM Entertainment building is always overcrowded with both foreign and domestic fans. In order to accommodate the demand of the fans, SM Ent has created Noraebang, where fans can sing K-Pop, and souvenir shops where fans can buy Girl's Generation and Super Junior posters and diaries. SM Ent holds showcases when new albums are released for the convenience of tourists. Likewise, Korean Wave has transcended being a fever into a cultural icon. We hope Korean Wave's influence evolves to provide developments in Korea's tourism industry.