Build the Bagdikian Wall: “Sponsored News” at the Washington Post

Disir

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Sep 30, 2011
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Since 2010, The Washington Post has sponsored something called Washington Post Live. The Post calls it a “live journalism platform.”

About once a month, Post Live holds an event and invites “top level government and business leaders, emerging voices and newsmakers” to discuss “the most pressing national and global issues of the day.”

The Post “directs all editorial content including speakers, topics and moderators.”

“Our programs are an extension of our journalism, and offer a balanced viewpoint and a diversity of speakers,” the Post says. “The conversations are on-the record, open to all media and have multiple sponsors.

Post Live may have multiple sponsors, but the lead sponsor is Bank of America.

Up until yesterday, the Bank of America logo appeared in the upper right hand corner of the Washington Post Live home page.

Yesterday, after the Post started getting questions about Bank of America’s relationship to the Post Live, the Bank of America logo was taken down.

The Post refused to reveal how much Bank of America paid for its prime sponsorship or what it got in return – other than the logo on the front of its web site.
Build the Bagdikian Wall: “Sponsored News” at the Washington Post

Which we know is not going to happen.
 

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