I don't see this as a big deal but there is always someone who wants to play the race card when there is no racial problem present. This is a non issue that ABC should have never reported on. Walmart: Black Barbie Sold Cheaper Than White Barbie at Store - ABC News Walmart is raising eyebrows after cutting the price of a black Barbie doll to nearly half of that of the doll's white counterpart at one store and possibly others. Pricing like items differently is a part of inventory management in retailing," O'Brien said. But critics say Walmart should have been more sensitive in its pricing choice. "The implication of the lowering of the price is that's devaluing the black doll," said Thelma Dye, the executive director of the Northside Center for Child Development, a Harlem, N.Y. organization founded by pioneering psychologists and segregation researchers Kenneth B. Clark and Marnie Phipps Clark. "Most white parents wouldn't think to buy a black doll for their child, even if they believe in equality and all those things," she said.