The UK's advertising watchdog has banned adverts from two different car makers that referred to their electric vehicles as 'zero emissions' as it continues to crackdown on claims made about battery-powered models.
The Advertising Standards Authority (ASA) said today it had upheld rulings against BMW and MG Motor UK for ads that appeared on Google last year.
It said the both adverts had misled consumers by suggesting EVs do not produce emissions during the manufacturing process - or when they're being charged by non-renewable electricity
. Advertising watchdog BANS adverts referring to EVs as 'zero emissions'
Yup, EV's produce so much co2 in their manufacture and charging, it takes years to offset that against an ICE vehicle. In fact, if you prang and write off an EV before the end of that co2 catch-up period, you will have contributed more in co2 than if you stuck with an ICE vehicle.
So manufacturers can claim EV's are zero emissions only when driving. As an EV I nly reduces your carbon footprint by only 17% to 30%, then they suffer more worn tyres and write offs, the planet needs a green alternative to an EV.
The Advertising Standards Authority (ASA) said today it had upheld rulings against BMW and MG Motor UK for ads that appeared on Google last year.
It said the both adverts had misled consumers by suggesting EVs do not produce emissions during the manufacturing process - or when they're being charged by non-renewable electricity
. Advertising watchdog BANS adverts referring to EVs as 'zero emissions'
Yup, EV's produce so much co2 in their manufacture and charging, it takes years to offset that against an ICE vehicle. In fact, if you prang and write off an EV before the end of that co2 catch-up period, you will have contributed more in co2 than if you stuck with an ICE vehicle.
So manufacturers can claim EV's are zero emissions only when driving. As an EV I nly reduces your carbon footprint by only 17% to 30%, then they suffer more worn tyres and write offs, the planet needs a green alternative to an EV.