What heat? Gaslighting the viewer

[Robert Urbanek]

My local media is redefining “hot” to only describe triple-digit temperatures. On a day with a projected temperature of 103 degrees Fahrenheit in Sacramento, the KCRA anchorwoman announced “We don’t use the word hot unless it’s triple digits. She repeated the policy again at the conclusion of the weather forecast: “We’re not allowed to use the word “hot” anymore.”

Usually, when the corporate media gaslights the viewer, they don’t announce it. Perhaps the reporters were staging a small rebellion by announcing the change.

I can see two possible motives for the new policy: Boosterism to support advertisers and community groups who hold outdoor events that depend on sheeple to ignore common sense and stay out of the heat, and climate change denial, e.g. “It’s not really getting hotter.”

How would you define “hot”? I would argue that, at the least, it would be any temperature of 95 or above.

 

[Darkwind]

A little early for 103 in Sac, but it isn't unheard of.

To the left, HOT is anything over freezing.

 

[luiza]

My local media is redefining “hot” to only describe triple-digit temperatures. On a day with a projected temperature of 103 degrees Fahrenheit in Sacramento, the KCRA anchorwoman announced “We don’t use the word hot unless it’s triple digits. She repeated the policy again at the conclusion of the weather forecast: “We’re not allowed to use the word “hot” anymore.”

Usually, when the corporate media gaslights the viewer, they don’t announce it. Perhaps the reporters were staging a small rebellion by announcing the change.

I can see two possible motives for the new policy: Boosterism to support advertisers and community groups who hold outdoor events that depend on sheeple to ignore common sense and stay out of the heat, and climate change denial, e.g. “It’s not really getting hotter.”

How would you define “hot”? I would argue that, at the least, it would be any temperature of 95 or above.

Here over 80 ( 27 C ) is a minor miracle .
So it means different things in different places .

But over here it's made worse by deliberate lying .
They literally exaggerate figures wherever possible for week-ends and holidays whenever possible .

Presumably based on some weird theory that the Sheeple believe them in the first instance and that they can be conned into going out and spending money etc etc