Center for Media & Democracy
520 University Avenue, Suite 310, Madison, WI 53703
Phone 608-260-9713 | Fax 608-260-9714 | Email
editor@prwatch.org
Overview
The Center for Media & Democracy (CMD) is a counterculture public relations effort disguised as an independent media organization. CMD isnÂ’t really a center it would be more accurate to call it a partnership, since it is essentially a two-person operation.
Sheldon Rampton and John Stauber operate, as do most self-anointed progressive watchdogs, from the presumption that any communication issued from a corporate headquarters must be viewed with a jaundiced eye. In their own quarterly PR Watch newsletter, they recently referred to corporate PR as a propaganda industry, misleading citizens and manipulating minds in the service of special interests. Ironically, Rampton and Stauber have elected to dip into the deep pockets of multi-million-dollar foundations with special interest agendas of their own.
Their books Mad Cow U.S.A. and Toxic Sludge Is Good for You! were produced and promoted using grant monies from the Foundation for Deep Ecology ($25,000) and the Education Foundation of America ($20,000), among others. Along with the more recent Trust Us: WeÂ’re Experts, these books are scare-mongering tales about a corporate culture out of control, and each implies that the public needs rescuing. Guess who the heroes in this fantasy are?
Despite his wild claims that federal agencies have covered up U.S. mad cow disease cases, John Stauber has become a quotable celebrity on the subject. In 1997, at the height of the initial mad-cow panic, a CMD press release warned: Evidence suggests there may already be a mad-cow-type of disease infecting both U.S. pigs and cattle. Rampton and Stauber have never provided any documentation to back up this reckless claim; no cases of mad-cow disease have ever been documented in U.S. livestock. John Stauber was one of only four mad-cow experts offered to reporters by Fenton CommunicationsÂ’ media arm, Environmental Media Services.
