Although I'm not sure what eXactly is up with this change. Seems a little eXtreme if you ask me.
www.google.com

‘Sesame Street’ Reacts To Twitter Rebrand To X With Other Brands Like ITVX, Channel 4 & Wendy’s Joining The Meme Game
Brands like 'Sesame Street,' ITVX, Channel 4 and Wendy's react to Twitter rebranding as X sharing memes on the social media platform.
