There's also this company called AMD.

Their stuff can do whatever NVIDIA does and has done better than NVIDIA in the past and was reigning champions for years before the 900 series. Really.
HD 5870 blew the 9800 gtx away by more than double.
NVIDIA did not have more performance until the 900 series.
2006-what..14? What year did the NVIDIA 900-series come out?
Not quite a decade, but almost, AMD was better.
7 years AMD ruled the roost.
From 2008 until 2015. 980 Ti ousted it.
NVIDIA GM200, 1076 MHz, 2816 Cores, 176 TMUs, 96 ROPs, 6144 MB GDDR5, 1753 MHz, 384 bit
www.techpowerup.com
Before that, this was King:
ATI Cypress, 850 MHz, 1600 Cores, 80 TMUs, 32 ROPs, 1024 MB GDDR5, 1200 MHz, 256 bit
www.techpowerup.com
That's all NVIDIA is. Smoke and mirrors.