Maxwell House Coffee Changing Its Brand Name

[ChristisKing]

Apparently they didn't learn anything from Cracker Barrel and Bud Light. This is the most ridiculous thing that I've ever heard.


Edit: This might possibly be a joke.

 

[Maxdeath]

Apparently they didn't learn anything from Cracker Barrel and Bud Light. This is the most ridiculous thing that I've ever heard.

Hate Maxwell too much robusta. Robusta is a way to make coffee cheaper but adds bitterness and more caffeine.But hey they think the name change is going to help. Just as the changes to bud light, Cracker Barrel and others helped.

 

[ChristisKing]

I just hope that this is a joke. Is it April Fool's Day again or something?

 

[lg325]

Bad mistake . The Maxwell House was its origin; they need to promote that bit of its history.

 

[White 6]

Apparently they didn't learn anything from Cracker Barrel and Bud Light. This is the most ridiculous thing that I've ever heard.


Edit: This might possibly be a joke.

Who cares? It is crap coffee. We drink Starbucks Pikes Place Roast.

 

[ChristisKing]

Who cares? It is crap coffee. We drink Starbucks Pikes Place Roast.

I don't even drink coffee but that's not the point. This may be a joke though as I was going to do some more research about it.

 

[ChristisKing]

Yep, looks like this was only a temporary thing.

 

[White 6]

I don't even drink coffee but that's not the point. This may be a joke though as I was going to do some more research about it.

I just checked. Looks like it is true, at least for a little while.

 

[TNHarley]

Internet wins again. This was a temporary rebranding for coffee day. I guess they thought it would be funny or something.

Fact Check: Maxwell House changed its name, but rebrand wasn't permanent

Kraft Heinz, Maxwell House's parent company, said "Maxwell Apartment" would be cheaper, helping renters save money on "café runs."

www.yahoo.com

 

[Captain Caveman]

Who cares? It is crap coffee. We drink Starbucks Pikes Place Roast.

We avoid Starbucks, worst coffee on the planet. And just like Apple, they avoid paying tax. We're currently having a hot chocolate fetish at the moment.

 

[ChristisKing]

Internet wins again. This was a temporary rebranding for coffee day. I guess they thought it would be funny or something.

Fact Check: Maxwell House changed its name, but rebrand wasn't permanent

Kraft Heinz, Maxwell House's parent company, said "Maxwell Apartment" would be cheaper, helping renters save money on "café runs."

www.yahoo.com

Read post #7.

 

[White 6]

We avoid Starbucks, worst coffee on the planet. And just like Apple, they avoid paying tax. We're currently having a hot chocolate fetish at the moment.

I save the hot cocoa, for colder weather.
What company does not try to avoid taxes.

 

[Captain Caveman]

I save the hot cocoa, for colder weather.
What company does not try to avoid taxes.

In Starbucks case, say Starbucks UK made £17m profit, they set up Starbucks in a cheaper tax country, Luxembourg in this case. Then Starbucks Luxembourg charged Starbucks UK £17m consultation fees. So profit was suddenly zero and tax was suddenly zero.

But the likes of UK only Costa pay full tax. We used to use Costa a bit until they went down the tranny route, so we just make hot chocolate at home with full fat milk.

 

[toobfreak]

Apparently they didn't learn anything from Cracker Barrel and Bud Light. This is the most ridiculous thing that I've ever heard.

Maxell's Apartment? I wonder if Maxwell hired the same failed advertising agency that Bud Lite and Cracker Barrel hired?

Cracker has now fired the agency which brilliantly rebranded them.

https://thehill.com/homenews/5537203-cracker-barrel-ditches-consulting-agency-after-ill-fated-brand-refresh/

 

[ChristisKing]

Maxell's Apartment? I wonder if Maxwell hired the same failed advertising agency that Bud Lite and Cracker Barrel hired?

See posts seven and nine.

 

[TimFitz]

people obsess about the most trivial things!

 

[22lcidw]

people obsess about the most trivial things!

I always thought that was the center of where the coffee originally was made and even drank. People's homes is a different reality. Now people's apartments.

 

[JLW]

Is there anything that doesn't offend and make you go off the deep end? I think not...

 

[JOSweetHeart]

As long as the product in general hasn't changed, if they want to change their name, they can, but if they are changing it in hopes of trying to shake things up, they could lose buyers because some of their customers may think that the product doesn't even exist anymore.

God bless you always!!!

Holly

 

[ChristisKing]

As long as the product in general hasn't changed, if they want to change their name, they can, but if they are changing it in hopes of trying to shake things up, they could lose buyers because some of their customers may think that the product doesn't even exist anymore.

God bless you always!!!

Holly

God bless you as well but it turns out that it was just a temporary thing.