Lower taxes
More investment on the south
I've been to Israel over ten times, and I've rarely visited the south, mainly because I have no family there, except an aunt in Kibbutz Nir Oz who recently passed.
During my next visit to Israel this summer I'm going to hang out in the south a little bit
You should

contact me and I'll show you really cool places.
But it's not even the places but more of the people.
Driving back from college to Tel-Aviv one day with a friend, she served in the IDF as a teacher-soldier in Kiryat-Gat, that's about 15 minutes from where I live.
Being from central Israel, she said that she was shocked to learn how the south really is. For outsiders it's sort of a cultural shock to come over and see how we live.
She said that the southerners are the most warm and welcoming people in Israel. being "disconnected" from the overcrowded Tel-Aviv, we're gathered and familiar with one another more than those who live up north or in Tel-Aviv. We behave differently, we speak differently, we see things differently.
Before they called it "The state of Tel-Aviv" they called us "The state of the south". Childhood in the south is a totally different issue, which is amazing. we cherish every hill and every stone in a way that outsiders could not really grasp till they come here and see for themselves.