Oak Park couple travel far and wide to buy only from black-owned businesses
Ebony Experiment encourages other African-Americans to do the same
By Ted Gregory | Tribune reporter
March 9, 2009
Buying black
John and Maggie Anderson read a bedtime story to their children Cori, 2, and Cara, 3, at their Oak Park home on March 2, 2009. The family is conducting what they call the "Ebony Experiment", spending this year buying all their goods and services from black-owned businesses only.
Maggie Anderson drives 14 miles to buy groceries, which might seem curious given that she lives in bustling Oak Park. She and her husband, John, patronize gas stations in Rockford and Phoenix, Ill. They travel 18 miles to a health food store in Chicago's South Shore neighborhood for vitamins, supplements and personal care products.
The reason? They want to solve what they call "the crisis in the black commu- nity." They want to, as they say, "buy black."
The Andersons, African-Americans who rose from humble means, are attempting to spend their money for one year exclusively with black-owned businesses and are encouraging other African-Americans to do the same. It is part experiment, part social activism campaign.
They call it the "Ebony Experiment."