We ruled the auto world until the first oil crisis. Our vehicles were huge and comfortable in spite of themselves. Foreign cars were limited to around 10% of sales and there was no problem until the first oil crisis. Our smaller cars from before the oil crisis were not competitive with the cars from Japan after the first oil crisis as they were heavier and not as fuel efficient. We then forced ourselves to reduce the size of cars. And design newer smaller cars like Japan. We found out that their quality incredible compared to our quality. Teh American companies even fooled the consumers with their vehicles introduced. My father purchased Fords. New cars like the Torino, and Fairmount were dogs. My Dad went oh for three in those vehicles. I know. I bought two of them from him and put money into them regularly. The second oil crisis put the dagger in the heart of our world auto domination.