DGS49
Diamond Member
Here is a short but interesting video on how Stellantis has destroyed Jeep. If you are a car guy, this should be disturbing to you, as Jeep is an iconic marque, and if it goes away it will be a very sad day for the American car culture. No offense to Ford, but a Bronco is no fucking Jeep. Parenthetically, Ram is also headed in the same direction, despite making some of the best trucks in the world. Their pricing is simply unrealistic. Pricing for the Chrysler Pacifica is also bad, though not quite as uncompetitive. A price cut would help quite a bit.
The only solution is the same one that Kia and Hyundai had to face when America had been convinced that all their cars were junk, and VW had to face when Diesel-gate had cost them their corporate credibility.
The solution: (1) An immediate 20% cut in the MSRP of all cars, SUV's, minivans, and trucks. INCLUDING the ones currently in dealer inventory; (2) A 60,000 mile extended, bumper-to-bumper warranty on all Stellantis vehicles, retroactive to 2021; and (3) a 100,000 mile limited drive-train warranty, again, retroactive to 2021.
This might be called a corporate "haircut" but anything less will fail.