Who would want to borrow money when they don't see their business as a viable ongoing entity? No one. It's basic microeconomic theory. Until they see economic growth as a reality, they will not be willing to take on more risk to continue their business.
And here we have the snake eating its own tail. Businesses may well hold off hiring and expanding until demand comes back. Demand won't come back until someone starts buying more. If we rule out direct government purchases to fill that gap, we turn to private households. But then we either need higher employment levels (which is the problem we're aiming to solve here in the first place) or we need money in the pockets of consumers through other mechanisms. We could do income tax cuts for the majority of households but that was done through the stimulus bill and we knew going in that wouldn't be nearly as stimulative as other mechanisms. We could fund aid that's known to be highly stimulative like
unemployment benefits and
food stamps but that gets tricky when the perception is growing that taking money
out of the economy is the best way to get demand back.
So we've got a conundrum: small business are having trouble getting credit to expand and hire, and since so few businesses are expanding and hiring there isn't enough consumer demand for their products anyway. Chicken or egg?
Also, 42% of businesses used earnings to meet their capital needs, while 43% used bank loans. This is a GOOD thing. This means that as many small businesses didn't need bank loans as did.
It also suggests many businesses are treading water. NSBA's diagnosis isn't that small businesses are relying less on credit because they don't want it but rather because they can't get it:
Although lower demand for loans from small-business owners who are typically hesitant to take on additional debt in a distressed economy may be a part of the equation, the decrease in loans is more likely related to the terms and availability of such loans. Many banks appear unable or unwilling to lend affordable capital to any small businesses that doesn’t meet their extremely high definition of a “creditworthy” small business.