Has nothing to do with "what makes me feel secure" -- it has to do with what I know, because I wouldn't presume to talk about what I don't. I cite real-life examples I'm directly and thoroughly familiar with. That's it.
But let me put the same sentiments an entirely different way: I avoid Mal-Wart because to go in there makes me feel that I'm cheating somebody I know, and enabling somebody I don't know to cheat people I do know. I do believe choices have consequences, and there are those entities who I'd rather my choices not enable if I'm not forced to. And I'm fortunate enough to not be forced to go to Mal-Wart most of the time -- so I don't. Hope that's simple enough.
Conversely, couldn't you say that you are cheating the people who work at WM by not shopping there?
I live in a town of about 4500 people. Wal Mart is the main place to shop.I own an auto repair shop . We were a little nervous when the new Super Center first opened 20 years ago that they would take some of our business.
Ends up, they took little, if any. Yes their tire prices are less than ours, just as an example. But my customers prefer doing business with me and spending a few extra dollars to be sure that they get the same service I would give my own mother or wife. Something they don't get at Wal Mart.
It's the same reason that when we go out to eat we eat at a local mom and pop instead of McDonalds, for instance, sure it costs a few more dollars but the difference is the mom and pop has figured out how to leverage service into the equation to keep their customer base.
and their hamburgers just taste better.