He is just smart enough to know as a minority, a brown skinned person, his spewing of right wing, white nationalist bullshit gives him instant cred on Fox and with Rush and Breitbart and other right wing propaganda outlets who cater to a more bigoted racist core audience and who are misinformed enough, and gullible enough, to believe this right wing talking point garbage this pseudo-intellectual vomits out in public and in books designed to cash in on such ignorant bigotry. Kind of like how those two black ladies, Diamond and Silk, are playing goofy white trump voters and fox viewers with their silly ass opinions, and making lots of dough, because even though they spew the same right garbage as other bigots, they get more notoriety and fame because they are black and spew such white boy bullshit.