Confirmed: 'Ladyball' was, indeed, a marketing concept as Lidl partners with LGFA

[barryqwalsh]

The fabricated product and associated 360 degree marketing campaign was designed by Lidl, with the support of the LGFA, to raise awareness of the difficulties female sports persons have in getting the same recognition as their male counterparts, it said in a statement.

Confirmed: 'Ladyball' was, indeed, a marketing concept as Lidl partners with LGFA - Independent.ie