As the article mentioned, "do your own research" soon turns in to hitting up Facebook and practicing the fine art of confirmation bias. When I was in high school, and that was almost forty years ago, quite active on the High School Forensic circuit, I learned one thing, that you could find a fool to say anything. And I took that to an extreme level. I won major debate tournaments with energy plans that centered on aliens from Neptune and cactus plants that produced crude oil, health care plans that were based on Eugenics and dietary restrictions. I made a fine art of finding fools. Judges loved me, cackling through my rounds. Opposing coaches hated me, even to the extent that by my senior year I was banned from participating at the local level.
But today, the ability of fools to broadcast their ignorance has increased exponentially. Back then, I would scour obscure magazines and little circulating books. Today, the internet has enabled any fool, anywhere, to voice what they claim to be scientific information. And what few people realize is that much of the time that information is little more than "clickbait".
Like Covid and the anti-vaxers. Most of the information has originated from just a dozen or so sources. I doubt even a few of those sources actually believe the bullshit they perpetuate, just like I never believed the bullshit I was projecting back in the late 70's. I won rounds, and bought home a whole truckload of trophies, laughing at the system the whole time. They bring in the bucks, and they laugh at the system the whole time.
But I also learned, I had made a mockery of the whole forensic circuit. That is what those that perpetuate "fake news", or "fake science" are doing today, making a mockery of the entire system. Back then, I didn't make the rules, I just extorted them for my own benefit. Just like today, those individuals that provide that "clickbait" didn't make the rules, they are just extorting them for their own benefit. The answer is simple, just like back then. You change the rules. Time those that perpetuate bullshit are forced to pay for the damage they have done.