It seems that Canadians would rather spend their dollars at home--who cares, right?
"We've been very careful not to broadcast and demonstrate U.S. assets to Canadian audiences and Canadian assets to U.S. audiences because when we have, we found that has drawn out a lot of negative sentiment," Fram said.
Canadians have been stung by Trump's actions and words since he returned to the White House, both around tariffs and suggestions that Canada should be annexed by the United States.
The American anthem has been booed at hockey games and some stores are removing U.S. products from their shelves, even before Trump's latest salvo on Tuesday, when he increased tariffs on imported Canadian steel and aluminum to 50%.
Travelers are responding with their wallets. New bookings to the United States from Canada have declined about 20% since February 1 compared with the year-ago period, according to Forward Keys, a flight ticketing data firm.
CEO Scott Kirby said on Tuesday the company has adjusted its capacity due to a big drop in incoming traffic from Canada.
"We've lost a lot of interest in going to the States in general," said Allyson C., 34, from Vancouver, who canceled her family's summer vacation to Washington, D.C., citing the on-again, off-again tariffs and the U.S. exchange rate.
This worries the U.S. travel industry. Inbound travel to the United States is still just 90% of pre-pandemic levels, Geoff Freeman, CEO of the U.S. Travel Association, said in an interview.
No other country's residents go to the United States more than Canada, which notched 20.4 million visits in 2024. Canadian travelers also spend three times more on vacations than domestic U.S. travelers, said Freeman.
Saturday night hotel bookings in Bellingham, Washington, a coastal city near the Canadian border which offers skiing and ferries to Alaska, declined 10.8% from February 2 through March 1. Bookings in Niagara Falls, New York, fell 8.1%.
"We've been very careful not to broadcast and demonstrate U.S. assets to Canadian audiences and Canadian assets to U.S. audiences because when we have, we found that has drawn out a lot of negative sentiment," Fram said.
Canadians have been stung by Trump's actions and words since he returned to the White House, both around tariffs and suggestions that Canada should be annexed by the United States.
The American anthem has been booed at hockey games and some stores are removing U.S. products from their shelves, even before Trump's latest salvo on Tuesday, when he increased tariffs on imported Canadian steel and aluminum to 50%.
Travelers are responding with their wallets. New bookings to the United States from Canada have declined about 20% since February 1 compared with the year-ago period, according to Forward Keys, a flight ticketing data firm.
CEO Scott Kirby said on Tuesday the company has adjusted its capacity due to a big drop in incoming traffic from Canada.
"We've lost a lot of interest in going to the States in general," said Allyson C., 34, from Vancouver, who canceled her family's summer vacation to Washington, D.C., citing the on-again, off-again tariffs and the U.S. exchange rate.
This worries the U.S. travel industry. Inbound travel to the United States is still just 90% of pre-pandemic levels, Geoff Freeman, CEO of the U.S. Travel Association, said in an interview.
No other country's residents go to the United States more than Canada, which notched 20.4 million visits in 2024. Canadian travelers also spend three times more on vacations than domestic U.S. travelers, said Freeman.
Saturday night hotel bookings in Bellingham, Washington, a coastal city near the Canadian border which offers skiing and ferries to Alaska, declined 10.8% from February 2 through March 1. Bookings in Niagara Falls, New York, fell 8.1%.
