Yes, the Clinton administration was behind payola attempts to get media outlets to push messages that coincided with their ONDCP policy. Indeed, when Joe Lockhart was asked about it....
Link
Q Joe, why is it not payola when the government provides television networks millions in remuneration for reviewing the scripts of some of their programs for antidrug messages, and then it's not announced at any point during the program that the government is not identified as an advertiser which, in effect, it could be considered --...he responded by giving the following defenses:
Ignorance: "I'm not sure I even know what the definition of payola is or how it applies here..." [and though he didn't mention it, you may recall, they weren't entirely clear on the meaning of "is"]
Diversion: "Secondly, you all know that there was legislation passed that provides for a government paid-for antidrug messages on the television networks, on radio networks, in newspapers, at a preferred rate." [yes, but advertisements are clearly advertisements....and not serruptitiously-bought and presented messages]
Admission: "Thirdly, there was an arrangement reached between the people who do the drug policy ads on the networks to work through alternative ways to get the message out." [yes....such an arrangement is called "payola"]
But it's for Your Good: "I think there is a real benefit to getting the message out." [yeah, well, participants in payola usually do think it's a pretty good idea]
And as I said before this is by no means a new invention of the Bush administration. But it seems they are taking an old trick to new levels.