>>As sad as it might sound, I honestly can not think of many people I know, who put the good of the community before their own self-interests.<<
You're are exactly right, Eric. Self interest is the driving force behind our economy, our polotics and all our technological advancements. Other societies are less "me" centered and more "us" centered though, so it might be unfair to say just because an american can't think of one it's a rare trait within humanity in general.
>>as they would have been socialized into the society from birth.<<
Excellent point Bry (I hope you don't mind me pirating it to advance my argument

) . How much of our desire for excess is learned and how much is hard wired?
The Incas had an interesting system. Each incan had to pay a labor tax, (days in labor to the empire) but they did not think of it as a tax to the emporer (the Paca Inca) but as a tax to the incan people.
One remote village was required to maintain several rope bridges along an incan road as their labor tax. In the late 70s', anthropologists found this village, still maintaining the rope bridges over roads that had fallen into disuse. The villagers percieved the work as a duty, a contribution towards the overall good of their people and as such had never discontinued thier efforts even after the collapse of the Incas (the end of the labor tax).
I would consider that a succesful socialization. (So perhaps it can be done). You do remember what happened to the Incas when they ran afoul of a couple hundred "me" oriented spaniards, so maybe this example is not as encouraging as I'd originaly hoped.